Tim Nelson and his company Bev-Craft have announced plans to build Earth Rider Brewing Company in Superior. The new craft brewery will service bars, restaurants and liquor stores throughout the Arrowhead region.
The brewery will reside on the north end of Tower Avenue at 1617 N. Third St., just across Ogden Avenue from Bev-Craft’s offices above the Cedar Lounge. The building being redeveloped for the brewery is the former Leamon Mercantile Co.
Nelson expects redevelopment of the structure to begin in the spring with the first batch of beer brewed in late summer.
Earth Rider’s brewing operations will occupy a 16,300-square-foot facility, with a project budget to exceed $2.5 million in private investment with support from the city of Superior, Superior Choice Credit Union, Wisconsin Business Development, Douglas County Development Association, the Wisconsin Economic Development Corporation, Northland Foundation, Northeast Entrepreneur Fund and APEX.