Perfect Duluth Day is the original culture website of the Zenith City of the Unsalted Seas. Combining magazine-style journalism with the crowdsourcing abilities of modern social media, PDD stands alone as Duluth’s Duluthiest website.
PDD’s primary components are the groundbreaking blog, found at perfectduluthday.com, and the PDD Calendar, the city’s most complete source for daily happenings such as concerts, plays, sports and seminars, found at perfectduluthday.com/calendar.
Perfect Duluth Day was founded on June 29, 2003 by Scott “Starfire” Lunt and Barrett Chase. Their goal was to develop a community blog for Duluthians to share information about the events, history and culture of the area.
PDD became a limited liability company in 2009. Current partners are Lawrence Lee, Cory Fechner, Brian Barber, Scott Lunt and Paul Lundgren.
Content on Perfect Duluth Day is created by hundreds of registered users, who author the posts that appear each day. Some are paid journalists; others are random community members. Thousands more contribute through comments to the posts. Google Analytics estimates over 25,000 unique visitors read PDD’s content each month.
PDD’s publishing platform is WordPress, an open source application that manages blog content. Prior to Jan. 30, 2009, PDD used two other platforms: Moveable Type (2005 to 2009) and Blogger (2003 to 2005).
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