Among the achievements of the late food magnate Jeno Paulucci is the invention of the pizza roll, a pizza and egg roll combination dubbed “Jeno’s Pizza Rolls.” Paulucci died in Duluth ten years ago today, Nov. 24, 2011.

The 1968 television commercial embedded above was created by Stan Freberg and was a spoof of the “Show Us Your Lark” cigarette commercials of the day, which also utilized “The William Tell Overture,” music that was, of course, the theme music to the television series The Lone Ranger.