The newspaper at the main U is the Minnesota Daily. Does that resonate with students? Probably not, but if the content isn't engaging and relevant, the name isn't going to matter. The Statesman was a good, decent name. It was a woman who suggested it in the first place! Besides concerns about sexism, simply wanting to rebrand is weak rationale. I fail to see how "The Bark" represents "a digital-first news organization with a multimedia focus."