His name is Michael Portnoy.  He performed for a long time on the furthest fringes of the underground comedy scene as it intersects with fine art / performance art, especially in New York City

https://en.wikipedia.org/wiki/Michael_Portnoy
"Soy... represents dense nutritional life. Bomb is, obviously, an explosive destructive force. So, soy bomb is what I think art should be: dense, transformational, explosive life" according to Entertainment Weekly and that "he meant Soy Bomb as a 'spontaneous explosion of the self' to re-invigorate the current music scene. He has also said that the phrase is a combination of Spanish and English, meaning "the bomb of 'I am'" The Grammy Awards chose not to press charges against Portnoy for the act, but did decline to pay Portnoy's $200 fee for the dancing gig. 

http://www.mtv.com/news/articles/1428459/dylans-soy-bomb-mysteries-solved-sort.jhtml
According to the "New York Daily News," Portnoy said his true message was about commercialism's intrusion into the world of art, and that somehow, "All art should be soy bombs."

http://www.news.cricoteka.pl/michael-portnoy-2/
Carrot Jokes and Cognitive Linguistics
Continuing his interest in 'experimental comedy', Michael Portnoy introduces the public to a specialized form of jokes, 'carrot jokes', through a performance and discussion around the subject with cognitive linguist and humour researcher Wladyslaw Chlopicki and Dorota Brzozowska.

http://www.artinamericamagazine.com/news-opinion/conversations/2009-08-28/600-words-with-michael-portnoy/
Appearing more recently as a tassel-fringed croupier or a "director of behavior" who addresses his audience with conversational instructions, Portnoy has become one of the most interesting performance artists anywhere. I met him in Berlin, where he's been holidaying and developing ideas for "temporary fascist nightclubs."