I just want to agree with Paul.  I'm of two minds on the topic of naming blizzards, which is very Duluthy so I know I'm probably in good company here.  

Having a Weather Channel type name for a storm is jingoistic (if that's a word). Try "For Pete's sake it's just a blizzard" as many of our grandpas would've said.  But, having a very organic, locally relevant name/hashtag is great.  "Leap Day 2012" is a perfect example. "Halloween blizzard" is the gold standard, anyone hears that and they know exactly what you mean.  Winter Storm Dorko is a nice try, but I'm not feeling it.