Boots sold by Duluth Trading Co. are the latest to be featured on the YouTube channel Rose Anvil. One trademark of the channel is that the reviewer (whose name I did not find online) cuts boots in half to show his 544,000 subscribers how they’re constructed. The nearly 22-minute review, featuring three styles of boots and titled “Embarrassing truth about Duluth,” is not a positive one. “We buy $500 worth of boots to see if Duluth makes stupid boots,” the reviewer says, “and they do.”
Duluth Trading Co. is not based in Duluth anymore but still bears the city’s name and operates a retail store at 300 E. Superior St. The company shares some of its history at duluthtrading.com.