Selective Focus: Phil Davidson

Phil Davidson is a designer who co-owns Creative Arcade, a design and marketing studio with Jeff Ruprecht (featured previously). He talks about what makes him eager to get to work every day, and how their company is growing.

PD: As a business owner, I have to wear many hats, but at my core I’m a graphic designer. As a graphic designer I get to work in mediums ranging from print to web/digital to motion graphics/video and beyond. To me, the variety of work and mediums is what makes this industry so exciting. Professionally, I’ve been working as a designer for over fifteen years.

Football stadium and basketball arena cup designs for West Virginia University Athletics. WVU is located in Morgantown, WV.

Throughout my career I’ve been able to become more of a minimalistic designer. I feel like it’s easy to throw everything you can into a design to help tell the story. Stripping away all of the clutter and telling the same story is a much more difficult task, but I find it is often more impactful.

Company profile booklets and postcards designed for Regal Springs Tilapia. Regal Springs Tilapia is the world’s largest producer and importer of Tilapia fillets to the United States.

My job is very rewarding because we’re able to help businesses and organizations better connect with their audience and hopefully become more successful with their goals. Also, I’m able to surround myself with other creative people. That makes work a place I don’t dread going. It can be difficult at times because it’s not an industry that has one correct solution to a problem. It’s important to to work with individuals and groups to come up with the best solution based on the client’s goals.

We worked with Fairview Range to create a campaign for their Surgical Department. This campaign was designed to raise awareness in the community about their surgical services. These are a few elements of the campaign.

Note: Our new website will be coming in the next few weeks. Please come back soon!
Instagram @creative_arcade
Twitter @creativearcade1

The One Goal booklet was created for St. Louis County’s Public Health and Human Services department. There are many misconceptions about the work they do and the people they serve and this booklet tells the real story, through real life examples.

We do a lot of work with West Virginia University Athletics. Over the past few months we have signed contracts with three other universities. Last week we gave a presentation to the University of Virginia (one of the three new clients) and we’re very excited about the possibilities.

Suds Beer Soap is a handcrafted soap using beer as one of its main ingredients. We created the logo, identity and packaging, etc.

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