Selective Focus: Goodiel Beads

After the Vinyl Cave record store in Superior closed, Goodiel Beads moved in. Goodiel sells beads and supplies, and hires employees with disabilities who might not be able to find employment at other businesses. The store also has space for local crafters to sell their items on a consignment basis.

G.B.: Goodiel Beads is a locally owned bead store that was opened April 2017 by a local bead worker, Jamie Goodiel, and her best friend, Matt Hill.

Crystal Beads

Goodiel Beads has a large variety of beads, pendants, and components for your every bead working needs. We sell Jamie’s personal creations of jewelry and fused glass pendants. We take customized bead work orders from everyday wearing to formal events.

Grand Champion Winner in the St. Croix Country Fair. This ornament is Jamie’s pride and joy! If you would like a handcrafted ornament, contact us to set up an appointment to discuss your personal design.

Goodiel Beads supports the local community by selling locally crafted items of all types, from art work/photography and crocheted hats to carved wooden boxes and Bethlehem Olive Wood pen sets.

Lamp Work Turtle

All of Goodiel Beads staff have disabilities and work with each other to enhance each other’s strengths and support each other’s disadvantages. Goodiel Beads is a team effort and feels like working with family.

Natural Turquoise

Starting in the fall, Goodiel Beads will offer classes to learn bead working skills. We also will be collaborating with local artists to have classes for all crafting mediums.

Seed Beads

Contact info:
1717 Belknap St
Superior, WI
info @

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