Like with parenting and other stuff I write about, I understand just enough about social media, search engine optimization and search engine analytics to be dangerous. But I think I might understand more than the marketing “gurus” at Visit Duluth.
Marty Weintraub is a nationally (internationally?) sought out speaker and consultant on every kind of web marketing that you can imagine – Social Media, Keyword Search, Ad Placement, and so on. He also, apparently, loves Duluth. So he did some research on how the community is being marketed online and produced a study for free to give us all some food for thought on how Visit Duluth is spending its (tax generated) budget and if it couldn’t be optimized to deliver better results in the digital age.