Bullsh*t Alert!

“Duluth” Trading Company opens its first retail store. Where, you ask? Mount Horeb, Wisconsin, naturally.

Wisconsin State Journal: Remodeling starts for Duluth Trading’s first retail store in Mount Horeb

Duluth Trading Co store


Bad Cat!

about 5 years ago

It looks like the Duluth Trading Company did actually begin in Duluth, MN. I figured they were just trying to cash in on Duluth Pack; guess not.


about 5 years ago

Even more bullshit is that their offices are in Janseville, WI. They're only connection to Duluth is the fact that Rick Kollath of Duluth does (or used to at least) many of their catalog illustrations.


about 5 years ago

So you are saying that once a company moves, it is required to change its name? I don't get that logic. They were the only "local" company to step up and sponsor Make TV for PBS. They even gave the producers DTC shop coats to give as gifts to the people who got profiled in the series (and I am one of those lucky souls).

Bad Cat!

about 5 years ago

They started here and moved away. There's no reason for them to change the whole name of their company.


about 5 years ago

I really miss the Mount Horeb Mustard Museum.


about 5 years ago

In other news, Tonka Trucks are no longer made in Minnetonka.


about 5 years ago

Maybe they will open their second store in Hermantown.


about 5 years ago

Free advertising of Duluth's name. Who cares if they are in Wisconsin?


about 5 years ago

The Mustard Museum lives! It's just in Middleton now, better than ever. Wisconsin's Mustard Museum on the move


about 5 years ago

Sounds like a good excuse for a road trip. Prime motorcycling country, and the Grumpy Troll Brewpub has good food and better beer.

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