Perfect Duluth Day was founded on June 29, 2003 by Barrett Chase and Scott “Starfire” Lunt. Their goal was to develop a community blog for Duluthians to share information about the events, history and culture of the area.
PDD became a limited liability company in 2009. In addition to the founders, other partners are Brian Barber, Cory Fechner and Paul Lundgren.
Content on the website is created by over 2,000 registered users, who author the posts that appear each day. Hundreds more contribute through comments to the posts. Google Analytics estimates about 20,000 unique visitors read PDD’s content each month.
PDD’s publishing platform is WordPress, an open source application that manages blog content. Prior to Jan. 30, 2009, PDD used two other platforms: Moveable Type (2005 to 2009) and Blogger (2003 to 2005).