Adam Ruins Everything is at least the fifth television series to reference Duluth in 2016. Episode 23, which aired Dec. 6 on the cable network TruTV, features Adam Conover discussing “how deep Facebook’s tentacles really go,” with an example of a man who bought a “bacon double heart-attack burger” in Duluth after seeing an ad targeted through his Facebook likes.

Other shows that have referenced Duluth in 2016 include Gilmore Girls: A Year in the Life, Robot Chicken, Vinyl and Lady Dynamite.