This 70-year-old article from the Wausau Daily Herald, published Nov. 17, 1951, serves as a reminder that before Duluth had its parade and “Christmas City” song, a Wisconsin city more than 200 miles to the southeast had already branded itself the “Christmas City of the North.”

Well, we’re sorry Wausau. What matters isn’t who does it first, but who does it best, right?

Below is the only part of the lengthy article that uses the “Christmas City of the North” phrase, other than the subhead.