Eerie folk project Superior Siren has released a new music video for the song “Trying Too Hard” from the band’s 2018 self-titled album. The video was created by Killy Kay and Caelen Mars, and features Alison Peluso.

A news release from the band provides the details:

The music video is intended to honor empowerment and resilience by celebrating feminine energy and promoting healing. The song was originally written about the turbulence of intimate relationships, feeling underestimated by others, and breaking free from limitations. Alison Peluso plays three different characters: the main being a young woman tapping into her inner wisdom, contemplating matters of the heart, and connecting with her familial history; the second character is an oppressed ancestor, unable to stand up for herself; and the third character represents the divine feminine energy and goddess within. By practicing yoga and meditation, by honoring those who have come before, and by discovering pathways to healing; the characters are able to step into their power. Remembering our innate wholeness allows us to inspire universal well-being. With time and great effort women are able to gain liberation and claim their empowerment. We acknowledge Ruth Bader-Ginsberg by highlighting her iconic necklace, showing our appreciation for her life-long efforts to promote equality for all and for her role in establishing authority for women to make their own life choices.

A defining lyric of the song is “Don’t underestimate me,” which is chanted as an anthem to encourage self-agency. A counterpart of the music video is a limited edition shirt with the anthem, designed and printed by Duluth Screen Printing. Throughout the month of January, 20 percent of shirt sales will be donated to Safe Haven. This organization provides safety, space to heal, advocacy, and empowerment for women, children, and all survivors of domestic violence.

The music video was shot in Duluth, Minnesota at Sacred Heart Music Center where the Superior Siren album was recorded, and at the Washington Studios Artist Cooperative, where the band creates. This is the fifth Superior Siren collaboration with the innovative videographer Killy Kay. Filmmaker extraordinaire Caelan Mars enhanced the production and editing of the music video. This project was made possible in part by the voters of Minnesota through a grant from the Arrowhead Regional Arts Council, thanks to appropriations from The McKnight Foundation and the Minnesota State Legislature’s general and arts and cultural heritage funds. We also send gratitude to all of those who invested in this project, to our fans, to our ancestors, to the indeginous communities of the area, and to the ancient tradition of yoga for sharing tools of guidance and unity.

The music video can be viewed and shirts can be purchased at superiorsiren.com.