Alpert’s Motel was located “13 miles from Downtown Duluth on North Shore Drive. Scenic Highway 61 on Lake Superior Circle Route.” The back of the postcard shown here indicates the motel offered “all the modern conveniences for your comfort, spacious grounds and beautiful view of Lake Superior.”

Joe and Mary Beth Alpert moved from Duluth to the French River area in 1952 to build the motel. They managed it until 1976. Joe died in 2004; Mary Beth in 2012. The motel was auctioned off in 1992.