Visit Uptown Superior … or Downtown Superior or the North End

Visit Uptown SuperiorThis past summer a new marketing effort was launched in Superior to attract people back to the downtown area, which struggled through a long Tower Avenue reconstruction project in 2013. The strip has seen a number of new businesses spring up on the fancy new avenue, but also still has numerous vacant buildings. It’s a work in progress. The joint effort of “collected businesses promoting each other” to “highlight the diamonds in the proverbial rough” is called Visit Uptown Superior.

Why is the downtown now the uptown? Isn’t “uptown” a word to describe a residential area? Well, this part of Superior is the North End, and people tend to think of north as up … and maybe these businesses intend to “Uptown funk you up.” Let’s not overthink it. Below is the back of a promotional postcard highlighting the collective businesses in said Uptown.

Visit Uptown Superior postcard



about 8 years ago

If I remember correctly, P.J.'s Uptown was a bar located at the corner of Tower Avenue and 21st, where Holiday is now.  That makes this very confusing.


about 8 years ago

I've been notified that the QT was where the Holiday is currently located; P.J.'s Uptown was across the street where Walgreens currently is.

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