This past summer a new marketing effort was launched in Superior to attract people back to the downtown area, which struggled through a long Tower Avenue reconstruction project in 2013. The strip has seen a number of new businesses spring up on the fancy new avenue, but also still has numerous vacant buildings. It’s a work in progress. The joint effort of “collected businesses promoting each other” to “highlight the diamonds in the proverbial rough” is called Visit Uptown Superior.

Why is the downtown now the uptown? Isn’t “uptown” a word to describe a residential area? Well, this part of Superior is the North End, and people tend to think of north as up … and maybe these businesses intend to “Uptown funk you up.” Let’s not overthink it. Below is the back of a promotional postcard highlighting the collective businesses in said Uptown.