Cloud Cult – “As Beautiful as it Hurts”

The new video from Cloud Cult is for the second single from the band’s upcoming album Alchemy Creek, which is set for release Aug. 8. The album was written, recorded and produced by front man Craig Minowa in the solitude of a tiny cabin on wheels in the middle of the Wisconsin woods after a difficult divorce.

The video was directed by Lauren Josephine, Jeff D. Johnson and Chad Amour of Motion 117 Productions.

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