Photo by Riah Beth Photography for the New York Times

Duluthian Kate Lindello and her Instagram-based business Noihsaf Bazaar are featured in the New York Times today with other business in an article titled “How to Make Friends Online the Old-Fashioned Way (Buying Clothes Together).”

From the New York Times website

Noihsaf Bazaar provides a community where people can sell and buy used fashion. (Noihsaf is fashion spelled backward). The business was started in 2013, and has grown to 30,000 followers and lists 1,200 to 1,500 used clothing items for sale per week.