Just to clarify (and to reveal an answer to the quiz), Boreal will be a coffeeshop / juice and smoothie bar / Paleo bakery (little-to-no gluten and no refined sugar) / all-day cafe.

While the establishment will certainly serve raw and vegan items and health will be at the forefront, Boreal will also serve whatever is local and delicious. These parameters will likely and occasionally include meat and cooked items.

Essentially, the founders are creating a place they would want to hang out in and consume delicious and healthy things, including wine and beer. 

Cheers!