I find it somewhat weird (and funny) that people who are the very definition of virulent racist don't want to be called racist.

Well.. the campaign has got more people talking about the issue than any other campaign I've ever seen. It is not all hearts and flowers and anything that potentially is going to address this issues is going o bruise some feelings. 

Gotta admit though I've been a bit puzzled as to why people feel this is a a "white guilt" campaign? When the closest it seems to come is saying that "if you are white it is hard to see racism" Is it just semantics? Should it just be "hard--er to see racism? Or is the argument that all people of all skin colors experience racism equally? If it is the first I can give a begrudging ok but... semantics?... If the argument is that all people experience and see racism on an equal basis I really don't have much sympathy for the argument. 

I've no doubt that we all can identify a blatant act of racism. I've no doubt that you do not have to be black to experience racism. I also have no doubt that a country such as ours which has seen redistricting specifically designed to minimize political power of minorities, where less than a hundred years ago about 15% of all white men openly belonged to the KKK, where segregation was the norm within many of our lifetimes, where there have been a grand total of 6 black and 7 Latino, 5 Asian and 3 Native American senators in the history of the country, when David Duke was a legitimate political force not that long ago. A country with all of that is not a 'color blind' country. All of that and there is an argument that whites experience racism on an equal basis? 
 
Racism is not just yelling n***er on the street, or the habit of police to profile one ethnicity over another, or the disproportionate conviction of use of crack cocaine over regular cocaine, or the members of one street gang targeting the skin color of other people. Yes,those are ALL racist activities and not all of them are regulated to white-only activities.
However institutionalized political and economic advantages that can be tracked by simply looking to see who holds the most political and economic power over time is not that hard, or frankly that controversial. 

It is not about white guilt, I am white and I don't personally feel all that guilty for the actions of others, but I also am not threatened when people point out that as difficult a life as I have had (trust me) I still have the wind at my back in regards to the color of my skin. I don't feel guilty, but I do wish we, as a society, did much more to ensure equal systemic political and economic opportunities to ALL our citizens, no matter the skin tone, disability status, gender, sexual identity or economic starting point. 
I think we are getting better, on a personal level, with most of these things (with the possible exception of the increasing economic gaps occurring), but I also think it is silly to pretend that we are all the same, and our skin color (or whatever) doesn't matter that we can see and feel racism exactly the same no matter the amount of melanin in our skin.

I'm sorry Makoons, I'm sorry Jadiaz that your feelings have been hurt, that you feel attacked by the Un-Fair campaign I really don't think this is about "white guilt" or about YOU being racist (although I tend to think that most everyone, yes myself too, IS racist to some small degree, but that is a derail). I honestly am sure you are worthy people. 

When you have a very strong reaction against something it is worth looking at it honestly, because sometimes... just sometimes it is a reflection of something you don't like about yourself. That is not a judgement, just an observation that has been personally applied from time to time.

peace, be well