Another Station Change

After yet another radio format switch I find myself wondering the reason for it all, and when it will end.  I must admit, the Bridge was one of the few stations left that I could stand to listen to.

Upper Midwest Broadcasting Station News reports:

Midwest Communications’ KDAL-FM/95.7 (Duluth) has dropped its “Bridge” Adult Alternative format and is now carrying Rock of the 1970s, `80s, and `90s as “Rock 96.”

What are everyone’s thoughts?

27 Comments

Hot Shot

about 10 years ago

I loved the Bridge. It was as closest we had to an alternative station.  I don't think we need more butt rock, but some of the tunes I heard on Rock96 were great hard rock tunes. I just want the Current.

jakolson

about 10 years ago

A buddy of mine works in the marketing department for the current. I should ask him if he knows of any secret plans in the works. I assume they just want us all to stream it on our smartphones though.

Baller

about 10 years ago

I was wondering, since the change in format, if I was the only one to enjoy the Bridge. Honestly, it was closer to the type of music I prefer than any other local station.  I agree 100% with the butt rock comment, especially when it comes to nu metal, one station is too many, in my opinion. I'm bummed the Bridge is gone.  I find myself wandering aimlessly through the radio stations, in my car. Talk radio is good, but I prefer tunes while I drive. Though informative, there is only so much NPR I can handle on a daily basis.

EvilResident

about 10 years ago

I was definitely a fan of the Bridge. I really wish they'd stop messing with this.

moosetracks

about 10 years ago

The Bridge was pretty much my favorite station here, I was incredibly sad and confused when I noticed the change yesterday.  Looks like I'm going to be listening to KUMD quite a bit more now.

rogerangus

about 10 years ago

The radio industry always panics when times are tough. I just heard a bunch of stations I used to work at back in the UK are changing formats and talented people are going to lose their jobs.

That's the thing about radio. If you make cars and revenue is down you build better cars, tighten you belt and hope for the best. In radio you take a wild guess at what you think people will listen to and go for it. So do your competitors and the end result is a bunch of stations that sound remarkably the same, all fighting for the same demographic and same advertising dollars.

It takes a brave station manager to stand apart, pick a format they believe in, and go for it. Often the bosses lose faith and find a SM who isn't so 'inflexible'.

Look at the success of the Current. Nobody has the stones to try and emulate that in the commercial market.

Hillsider_Editor

about 10 years ago

What is butt radio?

digit3

about 10 years ago

I wish that KUMD would become more of a station that has students with their own shows playing what they want to play. I'd love to have an alternative rock shift, reggae, psychedlic, jam band, etc. Right now I usually only tune in for the World Cafe. I cannot believe that there are that many people that are digging the blues all of the time.

Hot Shot

about 10 years ago

Butt rock. Popular rock music that's made purely for profit and to appeal to folks who aren't as interested in content.

However, I did hear some Zeppelin and Iron Maiden yesterday on Rock96.

When it comes to KUMD, I wish for more student-run radio too. The Basement is always good, World Cafe is enjoyable too (Retribution Gospel Choir was featured recently).

I'm tempted to move to satellite radio.

jessige

about 10 years ago

The Bridge was the only decent station left. Sad.

We have satellite radio, Sirius. I like the music stations but I find that I listen to BBC World Service more than I do anything else. That's worth the price of admission right there.

Barrett Chase

about 10 years ago

If your favorite station has changed, there is only one reason why: Your demographic isn't profitable enough.

Invest in an mp3 player. It will hold literally 50 times as many songs as any local radio station keeps in rotation, and you won't have to listen to inane car dealership ads for 40 minutes out of every hour.

Mike H

about 10 years ago

I'm on Barrett's boat. The only good program on the radio is World Cafe and that only runs a couple of hours a day. MP3 is most definitely where its at. Just set it to shuffle and you have your own personal radio station of all the music you love.

TopOfThe HillMan

about 10 years ago

MPR. 
Three little letters.  Big music.

Barrett Chase

about 10 years ago

I don't want to give the impression that I don't listen to both KUMD and KUWS because I do. But as far as commercial radio goes ... I just don't enjoy it at all.

Bad Cat!

about 10 years ago

I want to hear The Current, and others do too! Join the team: The Current radio station should come to Duluth!

not a fan

about 10 years ago

I agree wholeheartedly about KUMD and how more student shows aside from after 9 pm would benefit it.  KUMD is pretty brutal most of the time.  The soft acoustic stuff they play in the morning has about the same lyrical creativity and heart as Top 40. I honestly have never heard folk that bad anywhere else. I'm not sure where they find it.  And so much blues.  So much!  Why?

thedoog

about 10 years ago

Digit3 3 and not a fan, try KUMD again. The music has vastly improved over the past year. And I stream the Current when online as well.

Hot Shot

about 10 years ago

Because they know we're depressed with Duluth radio. And if a few thousand baby boomers pack themselves into Bayfront each year to hear it, that means the rest of the city feels the same. And surely all those Blues Fest goers are avid KUMD listeners too.

As for the mp3 argument, I don't have mp3 hookup in my car yet. That's where my radio listening happens. Though having the iPod and record player for home helps the non-automotive parts of the day go by easier.

JJ

about 10 years ago

I just want to say that it made me quite annoyed to find every station changing especially since I just found 92.1 lite fm and now we have NU92 seriously way too many rock and top 40 stations, I was loving the alternative action on the other stations and The Bridge was for sure my favorite station up here.  I love MPR but sometimes you gotta have the music too and I don't want to pay .99 for all the good songs so I can listen to them, this sucks!!!

zra

about 10 years ago

Pandora. Really. 36 bucks a year.

w.dizzo

about 10 years ago

Thank you, Barrett, for being the one person to mention KUWS. You are a brave man.

Shane Bauer

about 10 years ago

I listen to KUMD almost every day while working, sometimes all day long. The only time I hear a lot of blues is Saturday afternoon. And they play jam bands (especially Christine Dean) all the time, along with a lot of great local music. DJ Mouse does a reggae and other caribbean music show on Sundays that is fantastic - something you don't get anywhere else.

There is always great insight and info on PDD, but the comments about KUMD always seem to be uninformed and way off base. I don't get the lack of support here for a gem of a local radio channel. I think people may just need to tune in.

Barrett Chase

about 10 years ago

Shane: Duluthians do seem to make a lot of decisions based on information that's been outdated for a decade.

Mary

about 10 years ago

I'm bummed about The Bridge disappearance.  I liked it most of the time.  Don't we have enough 80s rock stations?  I agree with several about KUMD, mostly boring with the exception of the World Cafe and D.J. Mouse.

The Friendly Old Knifey

about 10 years ago

As far as I am concerned, The Bridge was a bad radio station that played some good music. I tried to like it. Lots of other people seemed to like it, but how could you stand the KT Thunstall, Dave Matthews, John Mayer and Jason Mraz block that they would play every hour or so?

Liz

about 10 years ago

I liked the Bridge. Real upset it is gone. There are other stations playing the same music they are playing now. Why listen?

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