The laid back Irish pub at 3333 Tower Avenue in Superior featured weekly $1 tap beer and $2 Bloody Mary specials and had the distinction of being Superior’s only drive-through liquor store.
In 2014, Thrillest touted O’Neill’s as one of the top ten drive-through liquor stores in the country. Wisconsin is one of only six states where this modern convenience is legal.
A testimonial from O’Neill’s website colorfully demonstrates the Wisconsin bar’s blue-collar charm.
“Come to get boozed up with the salt of the earth and leave having spent less money than you thought you would. Now eat your beef stick and drink your beer.”
Owners Tom and Nancy O’Neill made a Facebook post on Dec. 31 thanking their patrons, but declined to comment for this story.