I don’t get it. Is the billboard telling me I need fun in Hulk/Caveman language? Does Roper’s need fun people to facilitate a positive atmosphere and therefore generate more customers? Does the billboard proclaim that people in general need to have fun in their lives? Is there really someone (like Mr. Norman Fell in Three’s Company) named Roper? Or does the place belong to all people who rope things, in which case the apostrophe is misplaced? This is what I’m asking you.
