Can Someone Please Explain to Me…

why if you want to see Sweeney Todd, or any Playground performance, you can’t buy tickets in advance? Oh wait, you CAN buy tickets in advance online but you have to pay a $2.50 convenience fee per ticket. Wouldn’t it be more convenient to skip the fee and just sell tickets in advance at the door?

I really just don’t get why every other theater in town can sell tickets in advance but the Playground insists on using this odd system.

So, really, can anyone explain this to me? Because I don’t get it.