- This event has passed.
Marketing on a Budget
Vikre Distillery is an unlikely story of entrepreneurship — Emily and Joel Vikre left promising careers on the East Coast to start a new venture that aligns their personal passions with the natural resources and beauty of the place Emily grew up. Sustainability, community, locally sourced ingredients, the environment and the water of Lake Superior are cornerstones of this emerging business, which today produces award winning gin, aquavit, whiskey and vodka in Canal Park. Emily Vikre will talk about their approach to marketing their products in a crowded market with the small budget of a young company, focusing especially on high-impact ways of telling their story and their social-media strategy.