Perfect Duluth Day Readership Demographics

According to a February 2017 analysis of Google Analytics statistics over the previous six-month span, 1,600 people visited PDD 1.25 times on the average day for a total of 2,000 daily visits. The average visit consisted of 1.75 page views for a total of 3,500 daily page views.

In a full year, that amounts to 1.3 million page views.

Perfect Duluth Day’s primary audience is active, tech-savvy, community-minded people living in the Duluth area, age 25 to 50. Details of a 2017 readership survey are below.

Location
United States – 96%
Minnesota and Wisconsin – 70%
Duluth/Superior region – 48%
Duluth – 35%

Age
25 to 50 – 63%
Over 50 – 32%
Under 25 – 5%

Relationship Status
Married – 64%
Single – 25%
In a relationship – 9%
Engaged – 2%

Education
Bachelor’s degree – 39%
Advanced degree – 28%
Some college – 15%
Two-year degree – 12%
High school, GED or no diploma- 6%

Household Income
$60,000 to $100,000 – 35%
More than $100,000 – 24%
$40,000 to $60,000 – 22%
$20,000 to $40,000 – 15%
Less than $20,000 – 4%

Automobile
Old and reliable – 57%
Nice and new – 39%
Piece of junk – 2%
Don’t have one – 2%

Children
None under 18 – 66%
At least one under 18 – 34%

Pets
Just one – 36%
Two or more – 34%
None at all – 30%