Have you recently looked out into the evening sky to be welcomed by what would seem to be a search beacon?

I don’t know that I have ever witnessed it while I have lived in Duluth, however, years ago, it was common practice to hire a “searchlight advertising” team help promote your special event.

This new searchlight seems to be something altogether different.

Of course, some might applaud the re-opening of the London Road McDonald’s, and it might even be searchlight worthy, but it seems that the searchlight that is emitting from McDonald’s is permanently fixed on top of the building. WTF?

(Admin note: According to McDonald’s Duluth-area supervisor, the light is not permanent. It will be in use for about 30 days.)

Are we to expect that this light will constantly beam into the sky, luring unsuspecting folk to this establishment? Forever polluting our night space?

When I look out toward the big dark lake, that’s all I care to see … black … nothing else … thank you very much.

I suggest that we begin here, with a letter-writing campaign urging that they turn that damn light off.