Perfect Duluth Day’s primary audience is active, tech-savvy, community-minded people living in the Duluth area, age 25 to 40. Details of a 2011 readership survey are below.
Location
United States – 95%
Minnesota and Wisconsin – 76%
Duluth and Superior – 55%
Gender
Female – 58%
Male – 42%
Age
25 to 40 – 56%
Over 40 – 33%
Under 25 – 12%
Relationship Status
Married – 52%
Single – 28%
In a relationship – 18%
Engaged – 2%
(Of the people in relationships, 61 percent of them live together. In total, 64 percent of readers are either married or cohabitating.)
Education
Bachelor’s degree – 46%
Advanced degree – 25%
Some college – 20%
Two-year degree – 5%
High school or GED – 4%
(96 percent have attended college and 71 percent have attained a Bachelor’s degree or higher.)
Household Income
$60,000 to $100,000 – 29%
$40,000 to $60,000 – 25%
$20,000 to $40,000 – 23%
More than $100,000 – 12%
Less than $20,000 – 11%
Automobile
Old and reliable – 61%
Nice and new – 27%
Piece of crap – 6%
Don’t have one – 6%
Children
At least one under 18 – 33%
None under 18 – 67%
