Hidden away in a West Duluth basement is a one-of-a-kind museum — Robb Berry’s cereal box collection. He has been collecting cereal toys and premiums since he was a kid in the 1970s, and started collecting boxes shortly after that.

Unfortunately, Berry’s basement is not open to the public. But if you’re interested in the vast history of cereal, he also manages the Cereal Boxes and Prizes Archives 1900-Present Facebook page, where collectors and enthusiasts share their finds and questions about the hobby.

PDD was granted access to the catacombs that hold Berry’s collections. He is a fountain of information, so we present this special PDD Back-to-School series in three parts this week. Grab the milk, a spoon and a bowl and enjoy.

Part Two — Cereal Brands: The Good, the Bad and the Sugary
Part Three — Prize Inside: Cereal Toys and Premiums Through the Decades