I was just thinking to myself, "I'm surprised no one has guessed NorShor Theatre." But that's not it. It's also not the Duluth Armory. Think smaller.

It's not the Red Herring.  And I'll note this isn't an old photo of a place that has been spiffed up and opened as a new business; it's a current photo.

That being stated, there is an old PDD post with photos from inside the Red Herring before it was the Red Herring: Rocket Bar Renovation.

Nope, not the Euclid Masonic Lodge.

Here's a hint, or maybe the opposite of a hint: The name of the business featured in this edition of "Where in Duluth?" has never appeared on Perfect Duluth Day before.

It's not the former Last Place on Earth. I'll also offer the clue that the image was shot at street level. I'll even go so far as to say avenue level.

It's not the Kozy Bar. I'll reiterate that it's a place that has never before been mentioned on PDD.

It's not a bar. It's not a restaurant. It's not anything particularly glamorous or notorious.

I'd guess 99 percent of Duluthians, including me, have never been inside, but it's located on a business strip and the perspective of the photo is what anyone could see by simply looking in the window.

This is not an easy one.

Special K has it! It's Ensign and Johnson Plumbing and Heating at 408 N. Central Ave. in West Duluth.