Bring your cowbells and head to Pleasant View Road off of Jean Duluth Road Sept. 29 to cheer on the racers as they climb to the finish line.

Calling all PDD hipsters, Sept. 29 is your chance to experience one of the more exciting cycling events you’re likely to see in Duluth this year: the third running of the Heck of the North Gravel Cycling Classic.

The finish of the race is on one of the steepest roads in our city, Pleasant View Road, just off of Jean Duluth Road as you drive out of town from the intersection with Glenwood.

In the spirit of great bike-riding events, cowbells and other noisemakers are encouraged to cheer the riders on as they make this climb after following a route across more than 100 miles of gravel roads and trails.

It’s hard to know exactly when the racers will get there, but the dry conditions and good weather promise a fast ride. They will start out about 7:30 a.m. Last year, the first group came in 5 hours and 40 minutes later, making it about 1 p.m. or so. So, showing up around noon should work pretty well.

Remember, “I’ve got a fever and the only prescription is more cowbell.” And if you don’t have your own cowbell, the Heck organizers are selling them for $5 a piece.